Buying with Will was easy and exciting

"Working with Will made buying a home easy and exciting. Being first time home buyers, we weren't sure what to expect from a realtor, but we lucked out with having Will on our team. He wasn't trying to push something on us that we didn't want because it was a good "deal." Instead, he listened to our thoughts and ideas, provided us with honest, yet very helpful advice, and found us an amazing first home. Couldn't be happier with the whole process."

- Joe Hawkings, Grand Rapids

Will has your back!

"My dad has been involved in the real estate business for quite some time, and just recently helped my brother and I start our own company. We have used Will several times now and I have been very impressed with his service-he is extremely honest and on top of things. Being new to this business, I'm still learning the process of buying and selling houses and he was very patient with me and was sure to take the time to explain anything that he thought I may not have fully understood. I highly recommend him to anyone who is looking for a realtor who has their best interest in mind and will always have their back. I'm serious..I took like 10 of his business cards to hand out to people ;)"

- Eerdmans, Grand Rapids, MI

Above and Beyond!

"We had the pleasure of meeting and working with Will to sell our home this fall. Will is very kind, friendly and professional. He is a hard worker and was in communication with us the entire time our home was on the market. Will exceeded our expectations by going above and beyond on all tasks!

Not only is he a great businessman, but he is very personable. We enjoyed how he got to know us and cared not only about the sale of our home, but also about our overall wellbeing.

If we had to do it all over again, we would have found him much sooner. He was great to work with!"

- Jacob Simon, Grand Rapids, MI

Pleasure to work with from start to end!

"I've known Will for about 4 years so I knew going in it would be a great experience. From start to end He was a pleasure to work with. On day one I told him what I was looking for and the very next day he had three showings lined up already. He was knowledgeable and very helpful with anything I needed or any questions I had. I highly recommend Will and plan to work with him again on my next move."

- Patrick, Jenison, MI

I was left worry free!

"Will was very helpful in the buying of my first home! He guided me through the whole process and was very easy to get ahold of. He also had an extensive knowledge of the area so he was able to make recommendations of help with a new house. Will was able to connect with appraisers, my loan manager, my inspector, and the selling agent so I was left worry free!"

- Hudsonville, MI

We had Will on our side working hard for our family!

"Will Friend, was very honest, kind, and always available to answer mine or my husbands questions. Our whole experience was Amazing and I know it was because we had Will on our side working hard for our family!!!!! Thank you so much!!!"

- Yordanos and Billy Torrez, Grand Rapids, MI

Superb negotiating skills

"Will Friend II is awesome! Often businesses and individuals have a catch phrase, though it is very rare you find those who live and breathe their model. This was the most exciting, and scary experience for myself and my wife. Will went above and beyond the call of duty, from the initial home search, documentation submission all the way to the final signature of the mortgage. We can’t express enough the importance of having a knowledgeable realtor like Will helping our family find the perfect home. He responded to any, and every question. He also has superb negotiating skills which helped us secure our home at the best price. The Kilgore Family can honestly say buying a home is better with a Friend (Will Friend II) We recommend Will Friend II"

- The Killgore Family, Grand Rapids, MI

I put pressure on and he delivered

"Will helped me get into my first home. Since I was new to home buying I thought the process would be overwhelming for me but it was really smooth. Once I found the home I wanted Will was able to negotiate the price below the listing. I had a month to be out of my apartment and into my house so I really put the pressure on and he delivered. He was willing to show me as many houses as it took. The house I ended up buying was only on the market for a day and nobody else had gone through it. Right then, I knew Will had my best interest in mind, and was thinking of me when new listings came out. I would recommend Will to anyone looking to purchase a new property."

- Wyoming, MI

Friendly, professional, a man of high integrity

"'ve dealt with many Realtors in the past 15 years (a couple hundred realestate transactions. He is at the very top of my list. Will is quickly responsive to any communication from me or to me, he is friendly and very professional, he gives me lots of feedback on showings, I have found him to be a man of high integrity and truly enjoy working with him"

- Daniel, Grand Rapids, MI

Genuinely cares

"We had an excellent experience working with Will in the search for our first home. Very knowledgeable and responsive but also shows he genuinely cares about your particular situation and works with you in a friendly manner that makes you feel welcome. The whole process is easy with Will Friend on your side."

- Eric and Ashley, Plainfield Township, MI

Quick to respond and always available

"Will helped us sell our home and find a new one to call ours. He was always on top of everything and was very quick to respond with all details. He was alway avaiable to ask questions. We loved him as our realitor and as his slogan say it truly is alway awesome "To have a Friend on your side"!!!"

- Heather, Saranac, MI

Patient, persistent, hard working!

"My only regret in working with Will Friend is not writing this review sooner. Truly, Will epitomizes what it is to have an honest friend in real estate. As first time home buyers, my husband & I felt comfortable, valued, and taken care of throughout the entire process of searching for a home. Will spent upwards of 5 months as our realtor; answering all of our questions, taking time to show countless homes, and doing it all with a genuine concern for our happiness. I couldn't imagine going through the experience of homeownership without the care Will extended to us. Not surprisingly, we found our ideal first home in an amazing community and neighborhood this past October! It's also said without exaggeration that Will's patience, persistence and hard work is what put us on the front steps of our very own home. We would, without a doubt, recommend Will Friend to any and everyone. His exemplary work is a testament to his character and we will continue to sing his praises to our own personal family and friends. Will Friend is the BEST friend to have in real estate!"

- Faith, Grand Rapids, MI

We will only use Will in the future!

"Will, made selling our lakehouse easy. He took care of everything.The sale went through very quickly. We would only use Will in the future. He was trustworhty and honest."

- Coldwater, MI

Helped us lock in at the absolute perfect price!

"As first time home buyers, my wife and I were completely excited as well as nervous in selecting not only the perfect first home, but also the perfect real estate agent to assist us in making a huge decision. Our journey with Will started in the Spring of 2014. Not only was he knowledgeable, professional and full of positive energy, he was also a friend in the process. After viewing multiple estates, he helped us zoom into the perfect first home for our family! His negotiation skills and professionalism also helped us lock into our beautiful home at the absolute perfect price! If you are looking for a real estate agent that will help you from start to finish, look no further! He truly is the 'Real Deal'. He will walk with you in every step and will give you his professional opinion. Any time of the day...Any hour of the night... He is capable and able to assist. When asked about a Real Estate agent to recommend, I simply state, "Who needs a Realtor, with a Friend on your side"."

- The Netsanets, Grand Rapids, MI

Very accommodating!

"Working with Will Friend was a great experience. He was very acccomodating and willing to do showings for potential buyers at "off hours." From initial recommendations when first listing our house to working behind the scenes to make the selling of our house a smooth process, Will was there to help us every step of the way. I would strongly recommend Will to others and he will be our realtor when we sell our current house."

- Sellers in Ionia, MI

Will gave us valuable advice to improve the showing of our home!

"Will did an amazing job selling our home. We had previously had it on the market for a year with another agent. When we decided to list with him, he gave us some valuable advice on how to improve the showing of the home. He had it sold for us two months later. We would definitely use him again in the future."

- Taylor, Ionia, MI

Made the home buying process a breeze and easy!

"I was very impressed with Will. He was straight forward and honest. Will was always willing to do whatever he could to assist me in what ever matter I needed assistance or knowledge in. Will made the house buying process a breeze and easy."

- Vanderlugts, Wyoming, MI

Provides valuable service to my clients!

"I am a lender and work with many homeowners. I have had the privilege of referring many of my clients to Will Friend. He is easy to refer and my clients regularly thank me for the introduction. Will Friend provides a valuable service to my clients!"

- Steve Vanderwey, Grand Rapids, MI

Available, on time, and courteous!

"I would highly recommend Will Friend. He has lots of energy and a very nice way in doing business. He is professional and very good at what he does. He makes himself available and is on time and courteous. He represents the buyers interests but at the same time wins over the seller by his kindness and professionalism. I would highly recommend Will Friend to whoever is interested is obtaining a real estate agent that will go to work for you!!"

- Pearce family, Grand Rapids, MI

Out-paced My Very High Expectations

"We were referred to Will by a friend and I have to say that he outpaced my very high expectations. I would not hesitate to have this man represent me on either side of a transaction . I have bought and sold many real estate parcels but never in one week from deposit to close. He gets it done!"

- Caledonia, MI

Sold Our Home in Kentwood

"He took care of things that I have never heard a realtor doing before. He worked harder then any other realtor I have heard of. I have a lot of friends that have had very different experiences with realtors that only did a fraction of what Will did for us on both the selling and the buying sides. The bottom line for me is that he changed my opinion on the need, the necessity and the cost of a realtor"

- Ken Kentwood, MI

Sold our home so we could move East

"Will was fantastic. As soon as the house was listed, we had showings every single day - sometimes twice a day. We were looking to sell the house quickly and we had an offer within 2 weeks that came in at what we were hoping for. Will was also very responsive - whenever I had a question he would answer on my first call or return my call immediately. He also worked incredibly hard to get us the house we wanted. We put an offer in on a Friday with a difficult seller and Will was up until 11pm of Saturday battling to get our offer accepted - he was successful!

- Kentwood, MI to East Lansing, MI

First Time Home Buyers

"Will did such an amazing job for us. He was efficient and thorough. He did the best he could to make sure that we got the best deal possible. I would recommend him to anyone who is house hunting or looking to sell!"

- Wyoming, MI

Sold our home and helped us buy!

"We recently purchased a home in a perfect location with all of the amenities we were looking for. The home we chose is a 100 year old farmhouse, so it was quite a process in which many professional contractors were called in for their opinions and quotes. Will lined up the contractors and handled every single detail with promptness and precision. If it hadn't been for Will, I'm not sure this deal would have gone through. He handled everything in a prompt and professional manner and his negotiating skills were matchless!

Will also sold our current home in record time for top dollar, unbelievable!

While I could say much more about Will's negotiating and marketing skills, what we appreciated most about him was his honesty and integrity. We would recommend Will without hesitation"

- Kentwood, MI to Lowell, MI

Young Business Professional/ First Time Home Buyer

"Will Friend was a great realtor to work with. He is quick to respond to your questions and to send you updates on what’s newly available in the market. He always has your best interest in mind. He works hard and goes above and beyond to insure the process goes as smoothly as possible"

- Grand Rapids MI

No more Michigan Winters

"Will was very helpful through the whole process. He talked us through deciding to list our house, what things to improve to help it sell faster and get the most out of it. He was very quick getting it on the market. He communicated well with showings. He was very thorough and helped sell our house in just a couple days!"

- Forest Hills School District, MI

Tracked All the Details!

"I would recommend Will friend to anyone looking to buy a house! He gets five stars all around! One of the things he did that stuck out, was he took notes at every house we looked at, keeping track of every little detail of things we liked and disliked, so he could find the best house for us."

- Alger Heights, Grand Rapids, MI

Moving to Hastings!

"Will helped us find exactly what we were looking for. After going through the first house (the one we ended up buying), he asked us what we liked and didn't like. He made sure that we knew he was willing to look at as many houses it took until we found the right one. He was great to work with and made the process seem easy!"

- Hastings, MI

Home in Hudsonville

"Will was a true professional! My wife and I were very lucky and pleased to able to find a outstanding and honest agent like Will. He was well informed and in touch with the areas where we were looking to buy. He took the time to understand our concerns and needs. He showed patience and respect during our adventure finding our new home. He also has been an agent that has connections to many different trades that has aided us in doing additional work to our house. I would recommend to anyone to choose Will as an agent for their family."

- TZornes Hudsonville, MI

Relocating to Western Michigan

"What a blessing Will Friend has been to our family! We relocated from Columbus, Ohio to West Michigan. As we went through the process of selling our house in Ohio, we called on Will a number of times to answer questions ( when we could not get in touch with our realtor). My husband and I were just so impressed with how understanding Will was with us. Once we sold our house in Columbus, there was NO doubt who we would reach out to, to buy a house in West Michigan. If you are looking for a realtor who will listen to what you want, not put any amount of pressure on you, and really be there for you, then you need Will Friend. A true professional!"

- Amy, Hudsonville, MI

Will Sold My House and Helped My Buy My New Home

"Will Friend II listen to everything I said I wanted in my house and sent me the listing I needed. Will sold my house and found me my new house. He got me a fair price for my house and helped me get the house I wanted. Will always had time for me and answered all my questions. I would recommend him to all my friends."

- Kentwood, MI

First Time Home Buyers

"We were first time home buyers, so there were many things about the process that we didn't know. Will helped explain everything to us and walked us through the process from looking for houses to inspections to closing. There was one house where our offer was accepted, but the inspection turned up some serious concerns. Will set up contractors to take a look at the issues with the house for us and did so very quickly. We looked for 5 months before finding the house we wanted, and never once did we feel pressured into rushing any decision we weren't ready to make. I would highly recommend any one of my friends and family to use Will as their real estate agent. He is honest, professional, and knowledgeable, and he helped us find the perfect home for our family."

- Grand Rapids MI

Quick Time Frame

"Will found our house!! We had limited time to find a home and he found something better than we could have imagined. Will's style is honest, clear, and respectful. You will enjoy working with him."

- Grand Rapids, MI

Helped Me Buy A Home in GR

"I was very impressed with the service and professionalism of my agent-Willie Friend II. I have and continue to refer my friends and family to him. He was very proactive in ensuring that the seller was fair and i got a great deal for my house.


Lisa Tillman"

- Lisa Tillman, Grand Rapids, MI

Bought A home in Byron Center

"Will Friend was a great realtor to work with. Will is very professional and always there for you when you need questions answered. Will did a fantastic job with taking the time to find the right house for us and our family. Also, he took the time to find out all of the information about the sale before the purchase and was very thorough during the entire process. We would highly recommend Will for your home buying or selling.

Thank you.

Stephen and Alyssa"

- Stephen and Alyssa Byron Center

Sold our Wyoming home on 1.78 Acres

"Our realtor is great! When you call, he answers the phone himself right away. He is professional, pleasant, honest, hard-working, and kind. He gives a researched, honest look at market value, yet is willing to give your opinions a try. I very much value his integrity. I highly recommend him"

- Vandermolen, Wyoming MI

Bought a Single Family home in 2013 in Alger Heights, Grand Rapids, MI.

"Will is the fifth realtor with whom we have had experience over 10 years of home-buying. He has been the best. In this case, we were buying a home in Grand Rapids from out of state. We relied on his ability to balance our needs with his in-depth knowledge of the home-buying AND rental markets. He responded to our inquiries within hours, if not minutes. He negotiated this sale on our behalf every step of the way, artfully respecting both the seller and us! We felt the way he handled our questions and concerns was with complete respect - - and INTEGRITY, on which, of course, you can place no price. His associates have the same ethic - and so we knew we were getting a high quality service from start to finish. Working with Will was more of an experience than a task, and we are honored to have had it. We are so pleased with the house!"

- Wendy & David

Listed, Sold, and helped us find a new Home!

"Will went above and beyond to help us sell our house, locate a new house nearly two hours away, and relocate smoothly. We could never express how much we appreciated his knowledge, eagerness, persistence, and high professional and ethical standards. Will is truly a wonderful "Friend" and amazing real estate agent!"

- Nathan & Kristi

Moving into a retirement Home

"We were so happy we hired Will to list and sell my elderly mother's house. Within 24 hours of the listing, we had an offer. Will negotiated with the buyer's agent and we received a full cash offer. The papers were signed the next day. Will was honest, respectable, and professional every step of the way. He worked with my elderly mother with polite phone calls and meetings to explain in detail every line item of the selling papers so she knew what to expect at closing. Overall a remarkable experience. I would highly recommend Will if you are buying or selling a home. You won't be sorry!"

- Joanne

Showed me homes

"Will is very helpful in showing us houses that we are interested in. He helped us submitting offers and follow up with the seller's agent. It was a great experience working with Will from the beginning to the end. I would recommend anyone looking for houses in the Grand Rapids area to work with Will because he is amazing!"

- Houseshopper 2013